Rick Ridgeway is Patagonia’s Vice President of Public Engagement. He represents and promotes the company’s core values with external stakeholders including NGO’s, trade organizations, academics and universities, and government agencies. In this role he is one of Patagonia’s key spokespersons in all its global markets. During his tenure at the company he has worked with teams to develop and launch environmental and sustainability initiatives within the company, including Freedom to Roam, the Footprint Chronicles, the Responsible Economy Campaign and Worn Wear. He also was founding chairman of the Sustainable Apparel Coalition that today is the largest apparel, footwear and home textile trade organization in the world creating the Higg Index, a suite of standardized tools to measure sustainability and produce industry benchmarks for continual impact reductions.